Robin Hartman of Outstretched Arm Medical Massage has been an in-demand medical massage expert for many years. Having recently relocated to Durango, CO from the front range, it was an apt time to commission a logo for print materials she needed (new sign for her retail space and business cards). Evolving from the outstretched arm idea, we developed a line art olive branch for the primary icon. The thin type of Outstretched Arm matches the line art and the serif description text telegraphs a clinical, professional approach. We also created her business cards and decal for her retail space’s glass door.