nucamp is a differnet kind of coding bootcamp targeting a lower income demographic in cities where bootcamps are not typically hosted. By implementing innovative cost-cutting measures, nucamp is able to offer high quality and comprehensive coding bootcamps at fractions of the cost of other bootcamps.
nucamp commissioned Artifact to redesign their web experience and overhaul the copy on their website to attract their target market. We modernized the web experience, simplified registration flow, added additional landing pages that speak to different aspects of nucamp’s offerings, and leveraged their color palette to brighten the experience. We crafted short-form copy, calls-to-action, and matching photography on each landing page as well as wrote a long form story on the home page targeting users who are looking to improve their job opportunities via coding.