Kirby Bates Associates Case Study

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Kirby Bates Associates is an award winning recruiting firm that has specialized in finding and placing top level healthcare leaders for over 30 years. Part of Kirby Bates Associates’ redesign effort was to implement a lead generator enabling users to download a case study in exchange for contact information. Working from raw text, Artifact crafted a reading experience that showcased the extensive copy with graphic call-outs to their best metrics. These screen shots are a sampling from the six page case study.